Although price is key, presentation is everything. My father likes to say “Even filet mignon doesn’t look appealing served on a trash can lid.”
For example, high end real estate has been selling just as slowly as everything else. However, the marketing can be very unique, including onsite food, entertainment, foot massage, small gifts, coupons for free services, excursions or events, etceteras. Of course, the content and cost of staging products and services has to be consistent with the nature of the product and the cost of the goods and services being sold; the expected ROI has to make sense.
Internet marketers frequently perform promotions by offering other, complementary products free of charge as funnels into the more expensive items. Unfortunately, you often have no idea if the “freebies” are contemporary, will work for you or if they would be something that you would pursue independently. Unlike the food and foot massage described above, the marketers “gifts” usually complement purchases versus precede them without purchase obligations.
Whether you are marketing yourself, products, services, recognize that even being in your presence and your atmosphere should bring a richness to that moment of life and seem like a “benefit without cost” to prospective employers, clients and new customers.
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